Alessandra Priante has been appointed the new President of ENIT S.p.A.
Italy Tourism Board in India
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Alessandra Priante has been appointed the new President of ENIT S.p.A. She joins ENIT from her former role as European director of UNWTO, the UN agency for global tourism. Speaking on the occasion Alessandra said, ““I feel honoured to be appointed this role of significant responsibility, and I am thrilled to be able to contribute to the growth and promotion of our wonderful country as an outstanding tourist destination."
About ENIT
ENIT - The Italian National Tourist Board was established in 1919 and is today Italy's national agency supervised by the Italian Ministry of Tourism with the mandate to promote Italy as a touristic destination worldwide. ENIT has a rooted history with India: established in 2003 at the IICCI headquarters in Mumbai, the Board has positioned itself as a pillar of the promotion of Italy as a touristic destination. Today, in the year marking its 21th anniversary, ENIT is back at the IICCI with a full-fledged Desk!
The Desk initiatives include:
- the organisation of events, workshops, and roadshows to present and promote in India Italian regional touristic destinations;
- the organisation of matching activities and B2B and B2G meetings between Italian and Indian institutions and operators;
- the participation to sector fairs and exhibitions in India;
- the execution of promotional campaigns, online and offline.
