Arabian Travel Market returns next week, with over 41,000 attendees expected
ATM Dubai
admin
0
Dubai, United Arab Emirates, 3 May 2024: The organisers of ![]()
Arabian Travel Market
2024 (ATM) and representatives from the exhibition’s strategic partners, which include
the Dubai Department of Economy and Tourism (DET), Emirates, IHG Hotels & Resorts,
and Al Rais Travel, have outlined their plans for the event, which takes place from
Monday, May 6, to Thursday, May 9, 2024 at the Dubai World Trade Centre (DWTC).
Due to adverse weather conditions and to ensure the safety of all participants and
invited guests, the official ATM press conference scheduled to take place yesterday
morning was unfortunately cancelled. However, all partners have underscored their
commitment to the show and the opportunities it affords.
The 31st edition of ATM is poised to welcome over 2,300 exhibitors and representatives
from more than 165 countries, with 41,000 attendees expected under the theme
‘Empowering Innovation: Transforming Travel Through Entrepreneurship’, spotlighting a
pivotal area for the travel and tourism industry.
From startups to established brands, ATM 2024 will highlight how innovators are
enhancing customer experiences, driving efficiencies and accelerating progress towards
a net-zero future for the industry.
gearing up for an exciting lineup spread across two stages, with the Global Stage
returning alongside the new Future Stage. The conference agenda will feature key
industry speakers from around the world and address the emerging trends that are
fueling the travel and tourism sector’s growth.”
Curtis added: “An eagerly awaited addition to ATM 2024 is the new Entrepreneurship-
focused summit, which will delve into the role of travel start-ups in the Middle East
economy, spotlighting their pioneering approaches. As entrepreneurship and innovation
take centre stage, the exciting ATM Start-Up Pitch Battle, in partnership with Emirates
Group’s Intelak provides the perfect platform to celebrate the immense potential for
innovators in the region and for brands to present their industry solutions.”
The number of participating hotel brands for ATM 2024 has increased by 21% year-on-
year, with a 58% rise in new Travel Technology products showcased. Several new
destinations will be introduced at ATM 2024, including China, Macao, Kenya,
Guatemala, and Columbia, while returning countries include Spain and France, among
many others. Upticks across all key verticals with year-on-year growth across all regions
participation including ME 28%, Asia and Europe 34%, and Africa 26%.
A dedicated India Summit will take place on the opening day of ATM, highlighting a
recent outbound travel boom from the market. Titled ‘Unlocking the True Potential of
Inbound Indian Travellers,’ the Summit will explore the dynamics of India as a key
source market for tourism growth, as well as current and future opportunities.
Marketing (DCTCM), said: “As the host city of ATM, Dubai is proud to continue its long-
term strategic partnership with this globally renowned travel event, aligned with the
goals of the Dubai Economic Agenda, D33 launched by our visionary leadership to
further consolidate Dubai’s position as one of the top three global cities for business and
leisure. The transformative theme of ATM 2024 will complement our efforts to create
new pathways to growth beyond traditional tourism, as we focus on leveraging the huge
potential of entrepreneurship and further accelerating momentum across our tourism
industry. The Dubai Department of Economy and Tourism will be joined by 129
stakeholders and partners on the Dubai stand at ATM, a testament to the vibrant public-
private partnerships that play a pivotal role in tourism development in the emirate. We
look forward to sharing insights into our successful tourism strategy with leaders and
experts, and exploring the important themes and trends shaping the future of global
Environmental responsibility in the travel and tourism industry will continue to be a key
focus at ATM, aligning with RX’s sustainability pledge and building on the momentum of
last year’s theme, ‘Working Towards Net Zero’. ATM 2024 will explore how innovation
can be leveraged to help achieve the UN Sustainable Development Goals (SDGs) by
building a greener travel and tourism sector for future generations.
thrilled to see growth in visitor numbers to ATM. It’s a reflection of confidence in our
industry and ATM’s importance on the global stage. We are proud of the role we have
played in the growth of ATM as an industry event, as well as the growth of our home city
Dubai, which is at the forefront of global tourism. This year, Emirates will be displaying
our latest products in addition to a dedicated area showcasing our sustainable aviation
practices. We also look forward to connecting with our industry partners across the
travel ecosystem.”
Africa, added: “In continuing IHG Hotels & Resorts’ long-standing partnership as the
official hotel partner for Arabian Travel Market, we look forward to leveraging the
region’s legacy travel trade event to showcase the group’s diverse portfolio of
accommodations to global industry and consumer audiences. With over 190 hotels
across IMEA, as well as a robust regional pipeline of future openings, IHG remains a
critical enabler in realising the region’s growth ambitions in the tourism sector. In a world
of evolving preferences and shifting landscapes, IHG remains committed to exploring
new and innovative ways to scale-up strategic investments and reshaping the hospitality
sector of tomorrow.”
fusion of innovation and entrepreneurship, the Arabian Travel Market 2024 stands as a
beacon of progress and possibility in travel. With a steadfast commitment to
empowerment, we harness visionary minds' creative energy to redefine the essence of
exploration. Through groundbreaking initiatives and bold ventures, we pave the way for
a future where travel knows no limits, and every journey is a testament to the
transformative power of human ingenuity. Join us as we embark on this exhilarating
expedition, charting new territories and shaping a world where adventure knows no
bounds.”
Held in conjunction with Dubai World Trade Centre, ATM 2024’s strategic partners are
Official Airline Partner; IHG Hotels & Resorts, Official Hotel Partner; and Al Rais Travel,
Official DMC Partner.
